Your website is your company’s virtual front door because you use it to draw in as many people as possible. Unfortunately, many businesses still struggle to optimize their web pages properly to receive more high-quality traffic.
The website needs to serve as many audiences as possible, so you must build your homepage and other web pages in a certain way. Basically, you need to incorporate elements that attract traffic and educate your visitors while increasing conversions.
Check out the following ten elements and understand how to create a professional website with optimized online performance.
An attractive headline
It all starts with what the reader sees first when they reach your website. And the homepage title is the first and biggest set of words that their eyes see. The headline is just a few words, but it’s the most important piece of copy on the page.
Try to keep the headline clean and straightforward while targeting the people who would be the happiest with your product or services.
An intuitive sub-headline
The sub-headline should take over from the headline and further explain what your product or service is about. A good example is to focus on a common pain point that your service or product solves for the audience.
Be succinct and explain how your product or service works to help any customer solve an issue or difficulty they go through.
The primary calls-to-action
One of the most important conversion steps is clicking on the call-to-action. That is why you must think well about how they should look and what they should say. Include some CTAs above the fold (before the reader has to scroll to navigate down the page) to direct readers to take a specific action: login, sign up, try the product for free, create a profile, and so on.
The CTA should be easily visible. Choose a button and a color that contrasts with your website color scheme. Ensure that it fits with the rest of your design.
The supporting image
Since we are talking about a visual medium, images are important. Most people are visual, and the website is a place where you can use visual elements to describe your offer further. Use images that help you visually tell the story you want the reader to understand and feel.
Use strong and descriptive images that capture a specific emotion, drive readers to action, and tell the story you want to convey.
Don’t forget to optimize for mobile screens by using high-quality images with a reduced file size. Add alt text to increase accessibility for website visitors who use screen readers and optimize SEO efforts.
Intuitive navigation
The written and visual content on your homepage are the first steps, and the second is offering readers a clear way to navigate through your website. Show them a clear path from the main menu of your homepage.
Keep the navigation menu at the top of the page and organize your web pages in hierarchical order. Test to ensure that the users find what they’re looking for on your website without getting lost between links and pages.
Mobile responsiveness
Statistics show that more and more visitors browse the internet on their mobile screens. To collect as many visitors as possible, a mobile-responsive website is a must. That means your website must adjust its layout to fit the screen of the smartphone, tablet, or device on which it is viewed.
Contact information
Make it as easy as possible for website visitors to contact you and keep in touch with your business. Include a “Contact Us” page where you mention your physical address, email, phone number, social media pages, and other contact data you want your visitors and prospective customers to know about.
You can also include a contact form that allows visitors to reach out to you from the website. You can also include a form where you collect general or specific data from visitors. You can later use that info to target them with marketing campaigns or other incentives to convert.
An About Us page
You can draw in more prospective clients by building rapport with them. One way to do this is to tell your story. Your “About Us” page is an opportunity to do so. Tell the story of your brand and business and showcase your professional personality. You can use this page to give your company a face—present colleagues, teams, and leaders—explain your business mission and focus on your specific selling points.
Content offer
There are many ways to generate leads from your website. One of them is to feature an irresistible content offer – a guide, white paper, or ebook, for example. Website visitors who are not ready to convert and buy from you can be inclined to download an item that gives them more info about something they are interested in.
Key features
When you are selling something online, you must pull out the big guns to influence website visitors to buy from you. Your pricing page should include key features of your product or services. That gives them more of an understanding of what you can provide and how you can help them.
Keep the copy structured and easy to read, and use bullet points if possible. Website visitors can skim through the data more easily that way.
Conclusion
Your website can be the first place people see when they find out about your business. Before they decide to become customers, they review your website to get a better idea of what the products and services you sell are, why they are important for them, and how that benefits them.
Make a great first impression with a professional-looking website. Incorporate the elements we enumerated in this article to increase your conversion chances and take your business to new heights with your online presence!
