Cxmmunity Media Launches Intelligence Platform Leveraging Data To Bridge The Gap Between Multicultural Gaming Audiences And Brands – AfroTech
Cxmmunity Media founder Ryan Johnson has launched a new platform that will bridge the gap between multicultural gaming audiences and brands.
Johnson is the founder of Cxmmunity Media, a media brand and agency he co-founded in 2021 with Chris Peay that prioritizes gaming, anime, music, and the digital creator economy, according to his LinkedIn profile.
Cxmmunity Media helped launch the first HBCU Esports League, which has supported more than $2 million in scholarships, as AFROTECH™ previously reported. Its philanthropic arm was granted a six-figure strategic investment through Live Nation Urban’s partner company, Black Lily Capital Investment Fund, to help provide opportunities and access for Black entrepreneurs.
At the time, Johnson told Variety that the investment would enable growth across the brand’s live events, scale its talent network, and help “leverage first-party data to shape more meaningful cultural experiences.”
Cxmmunity Cultural Intelligence Platform
Cxmmunity Media’s next move is the Cxmmunity Cultural Intelligence Platform, said Johnson in a LinkedIn post. GamesBeat reports that it will allow advertisers to gain greater insight into the trends and attitudes of the diverse gaming community through first-party data drawn from Cxmmunity’s portfolio, which consists of Historically Black Colleges and Universities (HBCUs), a member creator community of more than 10,000 individuals, and live events and creator programming participants.
Cxmmunity Cultural Intelligence Platform will also share ongoing cultural reports and partner insights.
“For five years, we kept running into the same wall: there was no scaled or trusted data we could lean into to justify real media and marketing spend across multicultural audiences. The talent was there, the culture was there, but the proof was not. So we built it,” Johnson explained on LinkedIn.
“Here’s the truth the industry keeps missing: this audience is no longer a monolith. They’re segmented, spread across platforms, and moving between gaming, anime, and digital culture in ways most research teams simply aren’t tracking. For the first time, that behavior is measurable, and that changes who gets funded, who gets greenlit, and who gets reached effectively,” he continued.
Johnson believes the platform will help brand and media leaders secure investment, connect players and creators with entertainment studios and gaming publishers, and ensure that studios have a greater stake in the industry.
Addressing data and intelligence companies, Johnson also noted in his post, “This is the audience your panels keep under-counting. We’re not here to replace your scale, we’re the first-party depth that closes your blind spot. Let’s connect the dots together.”
