Her Fantasy Box, Founded By Kayla Rowe, Expands Into More Than 4,000 CVS Pharmacy Stores – AfroTech
Kayla Rowe’s plant-based feminine hygiene and wellness brand will become even more accessible.
Her Fantasy Box
Rowe is the founder of Her Fantasy Box, a company that stemmed from a miscarriage she experienced at five months pregnant in 2021, as AFROTECH™ previously reported. The experience made her more aware of what she was consuming and of her overall health, and it catalyzed the self-funded startup. The company grew into a wellness brand recognized on the Inc. 5000 list of America’s fastest-growing private companies for 2026, and ranked No. 1 in the Southeast Region.
Her Fantasy Box carries Healthy Box Probiotics, Everywhere Deodorant, Boric Acid Vaginal Wash, Vita C Bright — Turmeric Body Wash, and more. The dermatologist- and gynecologist-tested products are made with ingredients described as nontoxic and free of parabens and phthalates, which can harm women’s reproductive systems and overall health, according to its website.
Milestones
Her Fantasy Box had surpassed $100 million in total sales by December 2025. Its next milestone is its expansion into more than 4,000 CVS Pharmacy stores and its online store, according to a press release shared with AFROTECH™.
“To see Her Fantasy Box on shelves at CVS Pharmacy and CVS.com is an incredible full-circle moment,” Rowe said in a press release. “We’ve built this company from the ground up without outside investment, guided by a simple mission: to create products that empower women to prioritize their wellness with confidence. Being recognized on the Inc. 5000, becoming the fastest-growing company in the Southeast, and earning the top feminine hygiene rankings on both TikTok Shop and Amazon are milestones we’re proud of—but the greatest achievement is the community of women who have supported us every step of the way.”
Rowe plans to celebrate Her Fantasy Box’s presence at CVS Pharmacy by hosting a takeover event from 4- 7 p.m. (CST) on Thursday, July 2, 2026, at 1600 Elysian Fields Ave., New Orleans, LA. There will be product giveaways, exclusive merchandise, and a meet-and-greet with influencer Ari Fletcher, a member of the Her Fantasy Box ambassador collective.
