Ludacris And ‘Karma’s World’ Help Black-Owned Hair-Care Businesses Land Their First-Ever Licensing Deals

9 Story Brands is excited about the inaugural partnership with Firstline Brands and CurlyKid Mixed Texture HairCare as the production company strives to make space for better representation in the industry.

“Black-owned businesses have been historically underrepresented within the licensing industry, and it’s critical that we work with partners that align with the DNA of the brand and work towards better representation on-shelf,” 9 Story Brands co-vice president Kyra Halperin said in a statement. “We are thrilled to partner with CurlyKids Mixed Texture HairCare and Firstline Brands — each a first-time licensee — to develop exciting and innovative extensions of the Karma’s World universe.”