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Thursday, September 10, 2026

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Support Black-Owned Small Business With These Expert Picks


While Black Americans make up about 14% of the United States population, one recent study found just 3% of businesses are owned by Black entrepreneurs. Affordable lifestyle expert Patrice J. Williams joins TODAY to share her hand-picked selections of Black small businesses to support. Brands include Soul Grain granola, Iconi activewear and more.

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