This Pharrell Williams-Backed Puberty-Focused Brand For Teens And Tweens Has Expanded To Ulta And Hit $14M In Total Revenue
Scarlet by RedDrop Co-Founders Dana Roberts and Monica Williams are celebrating great success for their business, driven by a vision to support young girls navigating puberty.
It all started with Robert’s time teaching fifth graders in an Atlanta classroom. She was approached by a student who had started her period and felt that she was dying, according to Yahoo! News. This would lead her to launch RedDrop, which was rebranded to Scarlet by RedDrop in 2025, alongside physician Williams, to serve tweens and teens. It offers pads, tampons, and period kits that include pads in various sizes, as well as a diary that shares helpful tips, according to its website.
“RedDrop was our beginning, born from a desire to fill a gap in puberty care for school-age girls,” Williams told Inc.
“But as we grew, we realized our name no longer held all that we were becoming. The rebrand reflects the company’s new educational period-care product line that supports tweens and teens at every stage of their period-care and puberty journey,” she continued.
The brand has expanded into over 350+ Ulta stores and ulta.com, according to information shared with AFROTECH™. It also received $1 million in backing from Pharrell Williams through his nonprofit, Black Ambition, in 2024.
The wins have continued to pour in. The brand has achieved 91% year-over-year growth in 2025 and $14 million in lifetime revenue supported through its reach of more than 1 million teens and tweens since its inception. It was also listed in Pepperdine University Graziadio Business School’s 2025 Most Fundable Companies.
“Being recognized by Pepperdine not only opens new doors to capital and support — it validates that
building an inclusive, girl-centered brand can also be a high-growth, high-impact business,” explained Williams in the press release.
What’s more, Scarlet by RedDrop was named “Best Underrepresented-Founded Startup” at the 2025 Atlanta Startup Awards.
“We’re honored that Scarlet by RedDrop was selected as Startup Atlanta’s 2025 Underrepresented-
Founded Startup award winner,” Roberts said in a press release.
“Last year, only 0.3% of all venture capital funding went to women of color, yet our community continues to demonstrate that we deliver results. This is reflected in the growth we’ve achieved this past year, as we evolved our inclusive, girl-centered brand into a thriving, high-impact business,” she continued.
