What You Can Learn From Taylor Swift Turning Down FTX’s $100M Endorsement Deal

A truly canny investor won’t be entirely focused on the content of the answers to hard questions, but also on the way a question is addressed. Whether you’re able to do it face-to-face as Swift reportedly did or by turning a sharp eye to a company’s public communications, that’s a basic and crucial evaluation tool in business and investing at any level.

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